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<title>Arturo Garcia - MSQ Sport + Entertainment</title>

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<h1>Arturo Garcia</h1>

<p>VP Group Account Director · Sports & Entertainment Marketing · Bilingual EN / ES</p>

</div>

<a href="mailto:hello@arturo-garcia.com">hello@arturo-garcia.com</a><br>

<a href="https://arturo-garcia.com">arturo-garcia.com</a><br>

<a href="https://linkedin.com/in/arturo-garciajr">linkedin.com/in/arturo-garciajr</a>

</div>

</header>

MSQ Sport + Entertainment was built to use the power of sport and culture

to create deeper emotional connections for brands, talent, and rights

holders. I have spent 18 years doing exactly that - building campaigns

differentiated by creativity, enabled by insight, and designed to make

sure brands never miss a moment. I am looking to help build that vision in North America.

</p>

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<p class="label">What I bring</p>

Senior account leader with 18+ years building integrated sport and

entertainment campaigns. I have led sponsorship activations, live

experiential events, talent partnerships, and multicultural content

strategy for brands including Coca-Cola, Tito's Vodka, DC United, and

Sprite. At MLS, I built and sustained the account for 8 consecutive

seasons, growing from a 90-day project into a multi-million dollar

retainer as a trusted partner to executive-level leadership.

</p>

</div>

<div>

<p class="label">Why this moment</p>

The US is the most sophisticated sports and entertainment market in

the world and it is about to get bigger - FIFA World Cup, Olympics,

and a generation of fans who expect brands to show up with cultural

credibility. I have spent 18 years building campaigns that meet that

standard. This is the right agency at the right moment and I want to

help lead it.

</p>

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<span class="stat-label">Years in sport & entertainment marketing</span>

</div>

<span class="stat-label">Consecutive seasons leading MLS account</span>

</div>

<span class="stat-label">Earned impressions</span>

</div>

<span class="stat-label">Native bilingual leadership</span>

</div>

<h3 class="work-title">Our Soccer - 8 Seasons of Sport & Culture</h3>

Led sponsorship strategy, talent activation, live experiential, and

integrated content across 8 seasons. Doechii, Swae Lee, McConaughey,

2 Chainz, Prince Royce. Work that earned coverage, not just

impressions.

</p>

<div class="work-result">Rolling Stone · Billboard · Adweek · Forbes · SBJ</div>

</div>

<h3 class="work-title">NCAA Final Four Live Music Activation</h3>

Secured Khalid, BIA, and Halsey for a live activation at sport's

biggest cultural moment. End-to-end strategy, talent procurement,

broadcast integration, and content campaign.

</p>

<div class="work-result">519M+ Earned Impressions</div>

</div>

<div class="work-yr">Tito's Vodka · 2022 – Present</div>

<h3 class="work-title">Multicultural Sports Sponsorship Activation</h3>

Built the brand's multicultural sports marketing framework -

national and local activations across the LA Dodgers, Brooklyn

Nets, and Dallas Cowboys. Strategy, creative, and execution across

earned and experiential channels.

</p>

<div class="work-result">Multi-Market · Earned + Experiential</div>

</div>

<h3 class="map-title">Where I map to MSQ Sport + Entertainment NA</h3>

<div class="map-text"><strong>Sponsorship strategy & activation</strong> - 8 seasons activating sport partnerships across broadcast, experiential, and digital for MLS and brand partners.</div>

</div>

<div class="map-text"><strong>Social content strategy & production</strong> - Led content programming for MLS including long-form series and original branded content at LATV Networks.</div>

</div>

<div class="map-text"><strong>Live experiential events</strong> - Produced MLS All-Star Concert activations, Atlanta BeltLine experiences, and the Coca-Cola Final Four music platform end-to-end.</div>

</div>

<div class="map-text"><strong>Talent procurement & creator strategy</strong> - Direct track record booking and managing Grammy-nominated and Academy Award-winning talent for sport and brand moments.</div>

</div>

<div class="map-text"><strong>Multicultural & bilingual strategy</strong> - Native bilingual EN/ES, deep Latin American market fluency. Built campaigns in English, Spanish, Spanglish, and French-Canadian.</div>

</div>

<div class="map-text"><strong>Executive client leadership</strong> - Grew and sustained the MLS account for 8 seasons by becoming the trusted partner at CMO level, not just the day-to-day contact.</div>

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<p class="label">Press Coverage · 8 Consecutive Years of Nationally Recognised Campaigns (2018-2025)</p>

<div class="press-names">Rolling Stone · Billboard · Adweek · Forbes · Sports Business Journal · Complex · Vibe · The Fader · SoccerBible</div>

</div>

<div class="skill">Sponsorship Activation</div>

<div class="skill">Live Experiential</div>

<div class="skill">Talent Procurement</div>

<div class="skill">Sports Marketing</div>

<div class="skill">Entertainment Marketing</div>

<div class="skill">Content Strategy</div>

<div class="skill">Multicultural Marketing</div>

<div class="skill">Bilingual EN / ES</div>

<div class="skill">Executive Client Leadership</div>

<div class="skill">Brand Strategy</div>

<div class="skill">Integrated Campaigns</div>

<div class="skill">TV Production</div>

<div class="skill">P&L Management</div>

<div class="skill">Creator Strategy</div>

</div>

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<div class="footer-name">Arturo Garcia, MBA</div>

</div>

<a href="https://arturo-garcia.com">arturo-garcia.com</a><br>

<a href="https://linkedin.com/in/arturo-garciajr">linkedin.com/in/arturo-garciajr</a>

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