Experience

Coffee n Clothes| Freelance Account Director | Jul 2026  - Present | NIKE, ARIH (HYH)

• Transformed a bowling alley into a Nike Sportswear world at ComplexCon, delivering a fully branded venue experience for 400 guests, built around 25 pairs of Air Force 1s, with branding across every lane and arcade unit.

• Delivered the Nike activation on time and on strategy against a fixed launch date, winning client approval in both creative rounds while leading daily client communication and a 10-person agency team.

• Took HYH on the road to 23,000+ fans across city pop-ups and a 6-stop stadium tour, putting 65,000+ samples in hands (33,929 noodle packs and 24,786 beverage cans) by running on-site logistics, temperature control and ice-station distribution.

• Grew HYH’s scope mid-tour by negotiating client-approved change orders for added Brand Ambassador staffing and post-event storage across New York, Chicago and Los Angeles, while owning financial reconciliation and project tracking.

Cornerstone Agency | Group Account Director | Dec 2017 - Jun 2026 | Major League Soccer, Tito’s Handmade Vodka, Coca-Cola, DC United.

Group Account Director (2022–2026) · Sr. Account Director (2020–2022) · Account Director (2017–2020)

• Turned a 90-day pilot into an 8-season, multi-million-dollar MLS retainer by earning executive-level trust and delivering campaigns that consistently beat league benchmarks. Led a core team of 4 that scaled to 10–12 on major launches.

• Introduced MLS to a new generation of fans for its 30th season with “Game On,” anchored by Doechii and spanning the :30 hero film, cut-downs and player photography.

• Set a new high-water mark for the league’s 25th season with “25 Years in 25 Seconds” starring Matthew McConaughey, which beat every prior “Our Soccer” benchmark for brand lift and intent-to-watch across ESPN, FOX Sports and Univision.

• Built “Our Soccer” into the league’s cultural voice, generating 53.9M+ earned impressions in 2018 and 66.1M+ in 2019 with 2 Chainz, Miguel, Prince Royce and TOKiMONSTA, in English, Spanish, Spanglish and French Canadian.

• Turned a Sprite flavor launch into a national culture moment: 850M+ impressions and 92M earned from a Joe Freshgoods capsule, a Kyle music video, a Spotify RapCaviar takeover and a surprise show at a Los Angeles McDonald’s.

• Owned MLS All-Star week for eight straight years (2018–2025), from booking 2 Chainz and Prince Royce as concert headliners to permitting and running the Atlanta BeltLine block party and launching local streetwear capsules.

• Produced Coca-Cola’s NCAA Final Four music activation in New Orleans end to end, securing Khalid, BIA and The Kid LAROI and reaching fans on site and through livestreamed performances.

• Built Tito’s Vodka a multicultural playbook for Black and Hispanic fans, with a localized creative framework activated across the LA Dodgers, Brooklyn Nets and Dallas Cowboys.

• Repositioned DC United for its 2023 season, evolving “The Place To Be” into “The Place To D.C.” through the “Foundation” platform: an integrated TV spot and visual toolkit built on players, fans and city landmarks.

• Held the MLS account through COVID-19 while competitor budgets were cut to zero, rebuilding strategy, production and media plans in real time for a season without fans.

LATV | Marketing Director | Jan 2015 - Nov 2017

• Built LATV’s branded content business from scratch, leading a cross-functional team of writers, editors, designers and producers across 16 shows and every digital channel.

• Brought new advertisers to the network by leading brand partnership development and winning competitive RFPs with integrated content programs.

• Moved the network beyond linear TV by developing and pitching a multi-channel network business plan that opened content-driven digital partnerships.

Education

Auckland University of Technology (New Zealand) 01/2009 – 07/2011

Double MBA | Sustainable Development and Operations Management. 

California State University Fullerton 08/1999 – 05/2004

Double Major | Advertising and Radio, TV, Film production.   

What I bring

• Client leadership & growth — I grow accounts and keep them, including a flagship retainer held intact through a global pandemic.

• Talent & artist partnerships — campaigns built with Grammy-winning and Academy Award-winning talent.

• Multicultural & bilingual strategy — national and local programs reaching Black and Hispanic audiences, in English and Spanish.

• Integrated, from broadcast to live — national TV, social, and on-site activations at All-Star games, Final Fours and league tentpoles.

Selected Clients

Nike · MLS · Coca-Cola · Sprite · McDonald's · Tito's Vodka · HYH · Heineken · DC United · The North Face · Sonos · ESPN Latin America · Ford · KIA · Taco Bell · Sony Pictures

Press & Recognition

Campaign work featured in Rolling Stone · Billboard · Forbes · AdWeek · Sports Business Journal · Complex · Vibe · The Fader · SoccerBible · The Drum · 2018 to 2025